Writing an effective Real Estate advertisement

The Herald

The Herald has shown us 'the result-producing facts' that should be included in every ad are:

  • Location
  • Number of rooms
  • Price and/or terms
  • Design
  • Age and Condition
  • Features, benefits and Proximity to amenities
  • Name and phone number

Writing the advert!

The Headline is the most important part of the advert and should state: Area, Price, Major Benefit. The most appealing headlines emphasise low cost or very good value.

Offer a real benefit in your headline 'CLOSE TO ALL AMENTIES' or 'CLOSE TO SCHOOLS' etc.

Another 'eye-stopper' that works, is rolling your headline on into the first sentence ie 'CLOSE TO THESE AMENITIES', shopping centre, schools etc.

  • Write the facts, never exaggerate, be honest, specific and factual.
  • Dont write to little, but dont write a novel!
  • Fluency with words is important, easy to read!
  • Write sentences less than 12 words
  • Dont try to be funny; it's to risky
  • Write to inspire confidence. Prove your points

The Final Analysis

YOUR ADVERT SHOULD MOTIVATE THE READER TO PHONE YOU NOW!